Or if they switch to another mobile platform, they are looking for our applications among the first that they buy. They can sometimes be disappointed if we haven’t yet ported to their new platform, so we try our best to stay on top of the trends.” Then when we release a new product and tell them about it, they are excited. ![]() They like SplashID, so they check out SplashMoney, SplashShopper and the rest of our applications, and they get used to our family of products. Thanks to its long heritage in mobile apps, Cepelak says that SplashData has a “very loyal customer base that we are grateful for. It’s only when users are casually browsing the store that they are looking for freebies or bargains,” Cepelak said. “When a user is looking for a particular tool to accomplish an immediate task, they are willing to pay for it. We have had to lower some of our prices to stay competitive in the flood of cheap mobile apps, but apps like SplashID continue to do well even at US$10 because they are tried-and-true, powerful tools for serious users.” They don’t want to spend over US$10 for anything, so there is a general developer trend toward prettier, lighter-weight apps with fewer features. “People seem to buy a lot more but want to pay a lot less. In recent years, SplashData has witnessed a change in consumer-buying preferences, as a result of the launch of Apple’s App Store. ![]() We have a well-established brand in these categories that we started ten years ago in the Palm OS days.” According to Justin Cepelak ( pictured), VP of Product Management for SplashData, “productivity and lifestyle have always been our bread and butter.
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